On December 2, students in the Fall 2016 Principles of
Marketing class of Attila Pohlmann, Ph.D., toured the offices of Anthology Marketing Group, which
offers services in four disciplines: Research, advertising, digital, and public
relations. Preceded by a presentation about the company, students viewed some
of its award-winning commercials. Hearing firsthand accounts about the creative
process that goes into researching, conceiving, and executing marketing
campaigns allowed students to glean insight into how the theories from class
are applied in marketing practice. A peek behind the scenes at the focus
testing facility and the in-house call-center exemplified how marketing
endeavors are informed by prior consumer research.
A team of Anthologists including Nathan Kam, Noah Tom,
John Itamura, and Samantha Tsui took the time to answer students’ questions.
The company’s clients include Hawaiian Airlines, Bank of
Hawaii, Marriott, and the Hawaii Tourism Authority. Anthology offers
internships to HPU students.
Pictured are Nathan Kam, Partner / President PR (far right), Noah Tom,
Creative (7th from right), and Dr. Attila Pohlmann (far left)
No comments:
Post a Comment