Marketing faculty to train SNAP-Ed focus group facilitators in social marketing

Associate Professor of Marketing Penny Pence Smith, Ph.D., was in Columbus, Ohio, to train focus group facilitators, who will conduct a series of eight sessions for the Ohio SNAP-Ed (formerly called the Food Stamp Program), later this spring.

“We have developed much of the research protocol for their developing social marketing program, long-distance, including mapping for population clusters, food access clusters, including Prizm data, an on-line survey for the SNAP population, and now the focus groups,” said Smith.

Since social marketing is new to the Kirwan Institute and the SNAP of Ohio, it has been an academic process to understand the desired elements and outcomes.

More about Smith’s work with SNAP-Ed and the Kirwan Institute is posted here.