Penny Pence Smith, Ph.D., Associate
Professor of Marketing, was invited to conduct training in social marketing
for, and participate in the strategic planning of, the Ohio SNAP-Ed Nutrition
team's social marketing pilot program, across the state in 2016-17. SNAP,
formerly called the Food Stamp Program, conducts nutrition and physical
activity education in every state through funds from the USDA's Food and
Nutrition Services. Social marketing refers to the use of commercial marketing
and marketing communication techniques to achieve positive change around
behavior choices, healthy food selections in the case of SNAP-Ed.
Smith has long worked with numerous
SNAP-Ed programs, guiding social marketing, including Hawaii, North Carolina,
Iowa and Ohio, and was a founder of the Association of SNAP-Ed Nutrition
Networks and other Implementing Agencies. In Ohio she collaborates with the
Kirwan Institute for the Study of Race and Ethnicity at The Ohio State
University, the research organization that is conducting formative pilot
research for the Ohio program.
No comments:
Post a Comment